Intuitive can optimise a client’s existing or newly built website to make sure it can be found in Google and other top search engines.

To this end, Intuitive IT offers a minimum 12 month SEO strategy to make the most of a client’s online presence.

The outline of the strategy for is:

1. Create a standards compliant website
   This ensures when the search engines send out their crawlers, the website is easy to read and navigate.
2. Identify keywords
   We will perform a keyword analysis of your business field by looking at competitors and search statistics and determine what the most popular keywords people are searching for are.
3. Improve content
   With information derived from the keyword process, Intuitive IT will ensure these keywords make up the content of the client’s website.
4. Get links pointing to your website
   To increase the visibility and rank of your website, Intuitive IT will carry out link exchanges with non-competing websites like online business directories. The more links we have pointing to the client’s website, and the higher the quality of the sites, the further the website will move up the search rankings.
5. Statistics & Reporting
   With the statistics gathered from the website we can begin to understand the behaviour of your visitors. With this information we can begin to tweak the keywords and the website’s content to improve results.
6. Online Advertising
   The above points all help your “organic search placement”. Organic search are the results displayed for your standard web search. However, by putting together online advertising campaigns to complement the organic search results, the website will be even more prominent for people searching for the client’s related services. These campaigns will again focus on keyword analysis and be a “call to action” for any specific services. Intuitive IT will create a special “landing page” for each of these campaigns to draw in and convert these visitors into customers.